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Ecopurna: Where Future Forward Meets Fashion Forward

It’s not just about the cars we drive or where we live, it is also about the clothes we wear. Most of our clothes are made at inefficient, polutant hogging plants.

But now we have a choice, Ecopurna.

Designer Steve Sal Debus and manufacturer Mark Trotzuk founded their company on  natural principles, be environmentally friendly, reduce your carbon footprint but also look stylish.   Their goal is to “put a focus on making sure that our garments have function, stretch and water/wind repellent properties, especially as people start to abandon their cars and take up biking as a better mode of transportation. While holding ourselves to the highest environmental apparel standard means that we forego certain features on our products, we have tried our best (with help from Bluesign ® Technologies) to leave in the necessary features for consistent performance.”

Check out their line of clothes. This jacket is definitely my favourite and I cannot wait to get my hands on one.