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Sustainabile Publications

Ok I haven’t posted in about 10 days but I’ve taken on a new project, which is occupying a lot of my time. My new project — volunteer editor for a membership publication (I’ll release what it is called when my first publication is released).

Our membership demographic is weighted to those who are ‘older’ (more people in the >40 category than the <20) and the majority of people still like to receive their publications bi-annual publications in print. As my bf once said ‘print is dead,’   I’m looking for ways to reduce the footprint of the magazine.

Steps we’ve taken so far to make sure it is more sustainable

  1. Sourcing paper from recycled and sustainable sources
  2. Mailing the publication to households instead of to each member (sometimes we would have up to three duplicates in one house)
  3. Limiting the number of pages (extra content will be available in our blog style website)

But I am trying to find other ways to save energy and costs. Any suggestions?

As we try to increase the percentage of younger people staying in the organization we have decided to employ more digital and social media tools, which also help to decrease our print publications. We had a facebook fan page last year and we’ve now added twitter and the ‘blog’ I mentioned above.

Trying to produce a publication to appeal to both is not the simplest task but I do enjoy the challenge — I’m able to combine a few of the things that I truly enjoy in life.